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| Marketing Flowers is an intensive eight hour lecture that explaines
the basics of marketing, advertising, promotion and the development of a marketing plan
for a floral business. The material is strictly oriented toward floral businesses
and is presented in a manner that is easy to understand. |
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Beyond the basics of marketing, the material covered in this class
includes, the history of flower traditions and uses, an exploration of the types of floral
products sold, types of flower selling businesses, and the differences in consumer flower
purchasing habits. |
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| Subjects covered include, consumer demographics, site location,
database management, yellow page - newspaper - magazine - radio and television
advertising. Floral wire orders, delivery, package elements, and advertising
specalities. Direct mail, the internet, cyber-marketing, newsletters, direct
selling, promotion and public relations. |
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| This class has proven to be highly rewarding for experienced shop
owners, new shop owners, floral shop managers and those planning to start or purchase a
new floral business. The cost of the this class is $195. |
| Selling flowers is an ever changing, increasingly
complex science in today’s competitive marketplace. This two evening class taught by David Kesler reviews the basics of floral
marketing, changes in floral distribution, changes in consumer demand, the development of
a marketing plan and tips on a floral business start up. $195.
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for More Information |
| Sign up for Marketing Flowers |
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