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Flower Care & Handling


The science of post-harvest-physiology, known as flower care and handling is ever changing and improving. In this video Leanne reviews the basics of flower care and explores the new science for keeping flowers alive and beautiful as long as possible in a floral arrangement. Enjoy!

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January 2, 2019

Ribbons & Bows


A growing trend is the use of ribbons and bows in floral design. In this video Leanne discusses various types of ribbon as she demonstrates how to create a classic florist bow, the tailored tie bow, the tuck bow and bouquet ribbon steamers. Enjoy!

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January 1, 2019

Complimentary Color Harmony


To create a complimentary color harmony refer to your color wheel and pick two colors on opposite sides of the wheel. An excellent example is red and green. Arrangements built on a complimentary color harmony are bold and dramatic. Order a free color wheel, join the color study group and view all of our video clips on color theory.

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September 29, 2018

Triadic Color Harmony


A Triadic Color Harmony is composed of any three colors equally spaced on the color wheel. The colors may be primary hues, secondary hues or tertiary hues. A bouquet designed in the triadic color scheme is often bright and vivid. Order a free color wheel, join the color study group and view all of our video clips on color theory.

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August 29, 2018

Analogous Color Harmony


The Analogous Color Harmony is composed of adjacent colors in any 90 degree section of the color wheel. Also known as a blended color scheme it is a favorite among floral designers. Order a free color wheel, join the color study group and view all of our video clips on color theory.

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August 25, 2018

Monochromatic Color Harmony


A monochromatic color scheme is composed of the tints, tones and shades of a single color hue. Leanne explores and defines this color scheme as it relates to floral design. Order a free color wheel, join the color study group and view all of our video clips on color theory.

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August 20, 2018

Dynamic Line


A dynamic line is a visually energetic line that conveys a feeling of motion or force. Dynamic lines may be curved, slanted, zigzag, contorted or meandering. In this video clip Leanne defines and demonstrates the use of dynamic lines.

June 10, 2017

Classic Asymmetrical Floral Design


The classic asymmetrical form is a scalene triangle (three unequal sides and angles) in shape. It is characterized by asymmetrical balance, equal visual balance but unequal volume on either side of the vertical axis. The design has radial insertions into a single binding point and the contour is clearly defined by the material.

July 13, 2016

Pricing, Creative Formula


Ultimately, any formula that allows for a fair price for the customer and a reasonable profit for the designer is a good formula. This creative formula is easy; saves time compensates the designer for labor and allows the use of more expensive flowers without pricing the design out of reach.

May 11, 2016

Pricing, Studio Formula


The formula used for establishing the price of retail flowers does not have to be complicated. However, it does have to start with accurate and complete wholesale pricing of materials, factor in labor and fixed expenses and allow for a reasonable profit. This formula uses a simple multiplier and is popular with studio florists.

May 4, 2016