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Complimentary Color Harmony


To create a complimentary color harmony refer to your color wheel and pick two colors on opposite sides of the wheel. An excellent example is red and green. Arrangements built on a complimentary color harmony are bold and dramatic. Order a free color wheel, join the color study group and view all of our video clips on color theory.

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September 29, 2018

Triadic Color Harmony


A Triadic Color Harmony is composed of any three colors equally spaced on the color wheel. The colors may be primary hues, secondary hues or tertiary hues. A bouquet designed in the triadic color scheme is often bright and vivid. Order a free color wheel, join the color study group and view all of our video clips on color theory.

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August 29, 2018

Analogous Color Harmony


The Analogous Color Harmony is composed of adjacent colors in any 90 degree section of the color wheel. Also known as a blended color scheme it is a favorite among floral designers. Order a free color wheel, join the color study group and view all of our video clips on color theory.

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August 25, 2018

Monochromatic Color Harmony


A monochromatic color scheme is composed of the tints, tones and shades of a single color hue. Leanne explores and defines this color scheme as it relates to floral design. Order a free color wheel, join the color study group and view all of our video clips on color theory.

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August 20, 2018

Dynamic Line


A dynamic line is a visually energetic line that conveys a feeling of motion or force. Dynamic lines may be curved, slanted, zigzag, contorted or meandering. In this video clip Leanne defines and demonstrates the use of dynamic lines.

June 10, 2017

Classic Asymmetrical Floral Design


The classic asymmetrical form is a scalene triangle (three unequal sides and angles) in shape. It is characterized by asymmetrical balance, equal visual balance but unequal volume on either side of the vertical axis. The design has radial insertions into a single binding point and the contour is clearly defined by the material.

July 13, 2016

Pricing, Creative Formula


Ultimately, any formula that allows for a fair price for the customer and a reasonable profit for the designer is a good formula. This creative formula is easy; saves time compensates the designer for labor and allows the use of more expensive flowers without pricing the design out of reach.

May 11, 2016

Pricing, Studio Formula


The formula used for establishing the price of retail flowers does not have to be complicated. However, it does have to start with accurate and complete wholesale pricing of materials, factor in labor and fixed expenses and allow for a reasonable profit. This formula uses a simple multiplier and is popular with studio florists.

May 4, 2016

Pricing, Classic Formula


The pricing of flowers for retail sales can be very frustrating for both the beginning and experienced florist. There is no one “fits-all” formula. In this video clip Leanne explains the Classic Formula. This formula has been used by traditional flower shops for decades and is a starting point for the discussion of pricing.

April 25, 2016

Element - Space


Space is the three dimensional area in and around the components of a floral design. Space is typically described as either negative space or positive space. Positive space is that portion of the design that is physically occupied by something. Negative space is a planned area in the design that is devoid of any materials,

November 3, 2015