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Pricing, Classic Formula

The pricing of flowers for retail sales can be very frustrating for both the beginning and experienced florist. There is no one “fits-all” formula. In this video clip Leanne explains the Classic Formula. This formula has been used by traditional flower shops for decades and is a starting point for the discussion of pricing.

April 25, 2016

Element - Space

Space is the three dimensional area in and around the components of a floral design. Space is typically described as either negative space or positive space. Positive space is that portion of the design that is physically occupied by something. Negative space is a planned area in the design that is devoid of any materials,

November 3, 2015


Accent, also referred to as focal point, is the dominant area within a design. In most arrangements, the accent is the center of gravity with all lines emerging from this area. In this video clip, Leanne shares how to maximize the visual impact of the design principle accent.

October 20, 2015


Texture is rough or smooth, shiny or dull, course or fine. Texture is a study in contrasts. It is an element that is both tactile and visual. In this video clip Leanne explains the features of this design element as she creates a unique floral design filled with texture.

July 2, 2015

Flower Forms

Line, Mass, Form and Filler; you may have heard these terms before, but what do they mean? All flowers and foliages have different shapes or forms which influence the style of a floral arrangement. In this video clip Leanne explains these flowers forms and their effect on a floral composition. She also demonstrates the use of flower forms in creating an arrangement.

June 7, 2015

Classic Round Design Form

One of the Elements of Design is Form. Form is the three dimensional shape of a floral arrangement. In this video clip Leanne demonstrates how to create a Classic Round Design as she discusses the essential fundamentals of constructing a sell designed round floral arrangement.

June 4, 2015

Static Line

A static line is a motionless, non active line which establishes strength and stability within a floral design. In this video clip Leanne defines and demonstrates the use of static lines as she creates a formal linear floral design.

February 14, 2015