Designing a Profitable Valentine's

True or false: Valentine's Day can be profitable? TRUE -- that is, if you know the secrets of professional florists! In this Flower School How-To Video Leanne shares some fabulous fast-and-easy rose designs and tips for profit management with a little help from Take a minute and join Leanne to Do Something You Love (and make money at it!) Enjoy!

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Video Transcription

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A profitable Valentine's? That is not an oxymoron. Let me show you how it can be done.

The materials, quite simple. Just three ingredients; garden roses, seated eucalyptus and lily grass. I know that sounds simple, but if you recipe it out in Lobiloo, then you can truly see what your profit margin will be.

First step, create the hearts. Lily grass are perfect. Just take a moment, run your thumbnail along the side. Then put them facing together, pull the tips down, creating the heart, adjusting. Then using a small bit of bind wire, secure them together. Then last step using a glue dash, cut it in half. You don't need a whole one. Wet your scissors. Cut it, that way it doesn't stick. Then pulling it off and slide it in. Remove the tab and squish together, gives you a beautiful heart.

With the roses processed, rehydrated, ready to go, I just start adding them together in a hand tie, clustering them together. Then giving it a turn, tucking it in, alternating colors to get a little bit of excitement and turning. They'll have a total of a dozen, the classic design for Valentine's, but certainly done in a non-classic pattern using just garden roses tucked close together, and look how fast and easy. Then adding in just a bit of seated eucalyptus. And of course, tucking the hearts to give it the true valentine vibe.

Once it's together, using a bit more bind wire, tie it off, get it nice and secure, then give it a cut. It's holding the stems together and cutting away from yourself. That way you don't accidentally cut yourself. Then drop it right into the vase.

Depending on the budget, you can do it with a dozen, a half dozen, or three, adjusting to meet your customer's needs.

The recipe, six Miyabi and six Edith garden roses. Then six strands of lily grass and a bit of seeded eucalyptus. This time, four strands, three and three, two strands, two in one, and always just a bit of the seeded eucalyptus. Now of course, you'll want to recipe this out on Lobiloo. Look at your profit margin. Make sure that it works for you to have a profitable Valentine's.

For many florists, Valentine's is the biggest day of the entire year, can make or break your profitability. You can see it can be profitable, fun, and beautiful. You can find more creative inspiration on the website, If you have questions, you can reach us through there, but now it's your turn. What are you going to create for the Valentine's holiday? Be sure to take a picture, post on social media and #FloralDesignInstitute. That way we all could see what you do as you do something you love.

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