The training is broken down into 31 separate Instruction Segments. Each segment may include a combination of reading, videos, quizzes, design submissions and essay submissions. This is a hands-on program and you will be completing assigned floral designs which you will photograph and submit to our instructors for evaluation, critique, and suggestions for improvement. The instructors may also suggest additional training exercises to help you improve you skills.
Segment #1
Orientation
Segment #2
Getting Started
Setting up your workspace
Tools that you will be using
Supplies that you will be using
Exploring floral foods and finishing materials
Correct usage of a floral knife
Working with floral foam
Floral wires and gauges
Taping and wiring techniques
Floral ribbons and sizes
Techniques for tying floral bows
Segment #3
Finding Fresh Flowers
Tips for sourcing fresh flowers
The types of flowers
The types of foliages
How to select good quality flowers
Fresh flower care and handling
Creating a flower diary
Segment #4
Designing with Fresh Flowers
Designing with fresh foliages
Foliages through the seasons
Tip for greening arrangements
Designing with fresh flowers
Basic design mechanics
Understanding binding point
Proper stem insertion in floral foam
Understanding form and space
Creating a round arrangement
Creating an oval arrangement
Understanding breaking the line of the container
Student project submission
Segment #5
Theories of Design
The history of floral design
The elements of floral design
Color theory
The principles of floral design
Segment #6
Creating One-Sided Arrangements
Creating a symmetrical arrangement
Creating an asymmetrical arrangement
Creating a western line arrangement
Student project submission
Segment #7
Pricing for the professional florist
Understanding markup
Classic pricing formulas
Contemporary pricing formulas
Designing to a price point
Student submission
Segment #8
Designing for the Customer
Customer focused design
Designing with a theme
Creating a novelty arrangement
Creating a basket arrangement
Segment #9
Designing Without Floral Foam
Foliage as an armature
Designing with a foliage weave
Grid supported design
Designing with a taped grid
Floral netting armature
Designing with chicken wire
Segment #10
Hand-Tied Floral Design
Classic weave technique
Designing with a foliage weave
Classic spiral technique
Designing a spiral hand-tied bouquet
Student project submission
Segment #11
The Art of the Sale
Taking a flower order
Flower orders and customer service
Descriptive words
Sample order form
Hospital rules and procedures
Delivering flowers to a hospital
Packaging flowers
Wire services and how they work
Student project submission
Segment #12
Classic Roses
Rose care and handling
Processing roses for long life
Rose arrangements
Designing a rose bud vase
Designing a dozen roses
Segment #13
The Business of Weddings
Meeting with the bridal couple
Sample wedding data sheet
Sample wedding flower contract
Profitable weddings
Pricing wedding flowers
Servicing the wedding
The wedding countdown
Servicing timeline
Segment #14
Holder Based Bridal Bouquets
Creating a round bridal bouquet
Creating a cascade bridal bouquet
Segment #15
Hand-Tied Bridal Bouquets
Creating a classic hand-tied bridal bouquet
Creating a bespoke garden style bridal bouquet
Segment #16
Hand-Wired Bridal Bouquets
Creating a Cymbidium Orchid bridal bouquet
Creating a textural Tussie Mussie bridal bouquet
Student project submission
Segment #17
Flowers to Wear
Wiring and taping techniques
How to wire fresh flowers
Creating a classic boutonniere
Creating a contemporary boutonniere
Creating a wired line corsage
Creating a nosegay corsage
Creating a glued wrist corsage
Student project submission
Segment #18
Flower Crowns
Creating a partial crown
Creating a full crown
Segment #19
Composite Flowers
Creating a Glamellia
Creating a duchess rose
Creating a Galax rosette
Segment #20
Large Scale Design
The basics of large design
Mechanics of large design
Creating a large bow
Creating a fan shaped arrangement
Creating an inverted “T” arrangement
Creating a large garden style arrangement
Segment #21
Sympathy and Celebration of Life
The basics of sympathy design
Terminology and supplies
Sympathy flower sales
Working with the bereaved
Sympathy flower deliveries
Segment #22
Sympathy Flower Tributes
Designing on an easel
Creating a large easel spray
Creating a small easel spray
Working with a form
Creating a sympathy wreath
Student project submission
Segment #23
Sympathy Casket Spray
Flowers for the casket
Creating a casket spray
Casket flower alternatives
Creating a casket scarf
Segment #24
Cremation Flowers
Designing for the cremation urn
Creating a cremation wreath
Designing for a celebration of life
Creating a cremation garland
Segment #25
Bespoke Garden Style Design
Alternative mechanics compote
Designing with floral netting
Designing a compote with floral netting
Traditional compote
Designing a compote with floral foam
Student project submission
Segment #26
Contemporary linear design
The Ikebana influence
Interpretive Ikebana design
Ikebana concepts and terminology
Classic linear design
Creating a vertical design
Formal linear design
Student project submission
Segment #27
Contemporary Vegetative Design
Adding contemporary flair
Contemporary design techniques
Creating a parallel design
Designing with garden influence
Creating a landscape design
Segment #28
Exploring Your Personal Style
Expanding on linear design
Creating a horizontal design
Enhancing with decorative accessories
Adding treasures to your designs
Student project submission
Segment #29
Designing to a Price Point
Learning the math of design
Calculating flowers for your design
Vase design within a budget
Creating a vase design to a price point
Basket design with a budget
Creating a basket design to a price point
Segment #30
Entering the workplace
Career opportunities
Preparing for the job hunt
Creating a resume and portfolio
Resume samples
Preparing to be a floral entrepreneur
Beginning your own floral business
Segment #31
Certification
Assignment details
Submitting your final exam